Marketplace
Ads

Before any budget moves we review the listings themselves: title structure, image set, bullet points, A+ or enriched content, review count and rating, stock reliability and where your price sits against the competing offers on the same page. A listing that shoppers do not trust converts badly no matter how much you spend, so fixes here almost always return more than a bid change.

We map the terms shoppers actually use in each marketplace, separating high-intent product searches from broad category browsing, and check which competitors already hold those placements. Marketplace keyword behaviour is far more literal than Google — people type the product, the size and the brand — so the research is grounded in real search-term data rather than SEO habits.

We build a structure where automatic campaigns discover terms and manual exact campaigns own the proven ones, with negatives keeping them out of each other's way. Without that separation your own campaigns bid against each other and you pay a premium for impressions you would have won anyway.

Every reporting cycle we pull the search-term report, promote converting terms into exact campaigns and negate the terms that spend without selling. This loop is the actual work of marketplace PPC; accounts decay quickly when nobody runs it, because new competitor listings and seasonal terms change the auction constantly.

We scale winners with an eye on total sales and organic rank, not just ad-attributed revenue, because a healthy account sees paid pull organic up behind it. Budgets and target ACoS are set against your real product margin, so a campaign is never declared successful while it loses money per unit.

You get a Looker Studio dashboard and a monthly working session covering spend, ACoS, TACoS, organic rank movement and what changed on the listings. We report the platforms next to your own back-office order data and explain the differences instead of quoting whichever number looks best.