LinkedIn
Marketing

We start from your average deal value, close rate and sales cycle length, because those three numbers decide whether LinkedIn is affordable at all. A channel where a click can cost several euros needs a customer worth thousands behind it, and if the arithmetic does not work we say so before you spend anything.

We install the LinkedIn Insight Tag, define the conversions that matter, and connect form submissions into your CRM so a lead can be traced from ad through to opportunity. Without that link you end up optimising towards form fills, and form fills are not revenue.

We build Matched Audiences from your customer lists, website visitors and target-account lists, then layer job function, seniority, company size and skills inside Campaign Manager. Very tight targeting looks precise but prices itself out, so we test how narrow we can go before the CPM stops being worth paying.

Cold B2B traffic rarely books a demo straight from the feed, so we lead with something genuinely worth an email address — a document ad, a benchmark, a practical checklist, a webinar. Thought-leader ads running from a founder or specialist profile usually outperform the identical message published by the company page.

Campaigns go live in a deliberately small structure so each one collects enough data to be readable rather than fragmenting the budget. We review cost per lead next to what your sales team says about lead quality, and we cut audiences that deliver cheap leads nobody wants to call.

Paid should not have to carry the entire channel. We set a workable company page cadence and give a handful of willing employees a simple posting routine, because personal profiles reach materially more people than brand pages and cost nothing beyond time.