Cookie Policy

1. What Are Cookies?

Cookies are small text files that a website stores on your device (computer, tablet or phone) when you visit. They are widely used to make websites work, remember your preferences, and provide information to site owners.

Similar technologies — such as tracking pixels, tags and local storage — serve comparable purposes; in this policy we refer to all of them as "cookies".

2. How We Use Cookies

We use cookies to:

keep the website working correctly and securely (e.g. remembering your language and consent choices);

understand how visitors use the site so we can improve it (analytics);

measure the effectiveness of our advertising and show relevant ads on platforms such as Google, Meta, LinkedIn and TikTok (marketing).

3. Necessary Cookies

These cookies are essential for the website to function and cannot be switched off in our systems. They do not require consent.

NEXT_LOCALE — remembers your selected language (persistent, up to 12 months).

paksoft_cookie_consent — stores your cookie-consent choices (persistent, up to 12 months).

Session cookies — short-lived cookies used for secure operation of restricted areas of the site; deleted when you close your browser or when the session expires.

4. Analytics Cookies

Set only with your consent. They help us understand site usage in aggregate.

_ga, _ga_* — Google Analytics 4; distinguishes visitors and sessions (up to 24 months).

_clck, _clsk — Microsoft Clarity (where active); session recording and heatmap analysis (up to 12 months).

_hjSessionUser_*, _hjSession_* — Hotjar (where active); behavior analytics (up to 12 months).

5. Marketing Cookies

Set only with your consent. They are used to measure ad performance and build advertising audiences.

_gcl_au — Google Ads conversion measurement (about 3 months).

_fbp, _fbc (and the legacy _fbq identifier) — Meta/Facebook Pixel; ad measurement and audiences (about 3 months).

li_sugr, bcookie, UserMatchHistory — LinkedIn Insight Tag; B2B ad measurement (up to 12 months).

_ttp, _tt_enable_cookie — TikTok Pixel; ad measurement (about 13 months).

6. Third-Party Cookies

Analytics and marketing cookies are set by third parties (Google, Meta, LinkedIn, TikTok, Microsoft/Hotjar) acting under their own privacy policies. These providers may combine the data with other information they hold and may process it outside Turkey and the EEA. Please review their privacy policies for details.

7. Managing and Withdrawing Consent

When you first visit our site, a cookie banner lets you accept all cookies, decline optional cookies, or customize your choices per category. Necessary cookies are always active.

You can change or withdraw your consent at any time by reopening the cookie settings from the banner/footer, or by clearing the paksoft_cookie_consent cookie in your browser — the banner will then appear again.

You can also control cookies through your browser settings (block, delete, or receive warnings about cookies). Note that blocking necessary cookies may prevent parts of the site from working. Opt-out tools are also offered by the providers themselves, e.g. the Google Analytics opt-out browser add-on.

8. Cookie Lifetimes

Session cookies are deleted when you close your browser. Persistent cookies remain on your device for the period indicated in Sections 3–5 (typically between 3 and 24 months) or until you delete them.

9. More Information and Contact

For details on how we process personal data collected via cookies — including your KVKK and GDPR rights — please see our Privacy Policy at /privacy-policy.

Questions about this Cookie Policy? Contact us:

PakSoft — Yozgat, Turkey Email: paksoft3@gmail.com Phone: +90 552 567 71 64 Website: https://www.paksofts.com

We may update this Cookie Policy from time to time; the "Last updated" date shows the latest revision.