Content
Marketing

We talk to whoever handles your sales enquiries and read the questions customers already ask, so themes come from commercial reality rather than a keyword tool. That gives us subjects with buying weight instead of topics chosen because they looked easy to rank for.

Queries are grouped into clusters around a small number of pillar pages, and every planned piece is assigned to one cluster and one stage of intent. The map is agreed with you before production starts, so nothing gets written speculatively.

We size the calendar to a cadence you can hold for a year, not a burst that dies in month three. Briefs, review gates, named approvers and publishing dates live in one shared workflow so nothing stalls waiting for an email.

Drafts may begin with AI assistance, but each piece is rewritten by a human editor, checked against sources and attributed to a named author with genuine expertise. Video and podcast episodes work from the same brief, so research is reused rather than repeated.

Publishing is the middle of the job, not the end — every piece is cut down for newsletter, social and sales enablement and pushed to where your buyers already read or watch. A single research set typically yields an article, a video, several social posts and an email.

We report assisted conversions, entry pages for converting sessions and cluster-level Search Console visibility in GA4 and Looker Studio, not vanity pageviews. Each quarter we cut what underperforms, refresh what is decaying and reinvest in the clusters that are actually working.