App Store
Optimization

We audit your current keyword rankings, conversion rates, ratings profile, and visual assets against your top category competitors. This produces a baseline so every later change can be measured against real numbers.

Using Sensor Tower and AppTweak data, we map search terms by volume, difficulty, and relevance, then assign them to title, subtitle, and keyword field by priority. Apple and Google get separate keyword plans because their indexing rules differ fundamentally.

We rewrite titles, subtitles, and descriptions around the keyword plan while keeping them readable and persuasive for humans. Screenshots and preview videos are designed to communicate your core value within the first two frames.

Visual and copy variants are tested with Google Play store listing experiments and Apple Product Page Optimization. We run each test to adequate sample size before declaring a winner, exactly as we would in web CRO.

We implement smart in-app review prompts triggered after positive moments, and set up workflows for responding to negative reviews quickly. Rating trends are monitored weekly because they directly affect both ranking and conversion.

Rankings, conversion, and competitor moves are reviewed monthly, and the keyword plan is updated accordingly. High-potential markets get localized metadata and creatives, which routinely outperform auto-translated listings.