Email
Marketing

We check your SPF, DKIM and DMARC records and whether they align with the visible From domain, review reputation in Google Postmaster Tools, and look for blocklist entries, hard-bounce build-up and dormant contacts. You get a prioritised list of what is actually keeping mail out of the inbox.

We establish where each contact came from and whether the consent behind it holds up under İYS and KVKK in Turkey or GDPR and ePrivacy in the EU, then remove role addresses, hard bounces and never-engaged contacts. Where consent cannot be evidenced we run a re-permission campaign rather than quietly keeping the addresses.

We configure the sending platform on a dedicated subdomain, decide honestly between a shared and a dedicated IP based on your real volume, and ramp sending gradually starting with your most engaged contacts. One-click unsubscribe headers and complaint feedback loops are in place before the first campaign goes out.

We design a reusable template system that renders correctly in Outlook, Gmail and Apple Mail, in dark mode and on mobile, with a plain-text alternative and accessible contrast. RTL variants are built where you mail Arabic-speaking audiences, because right-to-left email breaks in ways web layouts do not.

Welcome series, abandoned-cart and browse-abandonment flows, post-purchase and replenishment messages, and win-back sequences are built against your store or CRM data. These automations usually carry a disproportionate share of email revenue because they arrive when intent is highest.

We report revenue and conversions per send, engagement by segment, and bounce and complaint rates against the limits mailbox providers enforce, using GA4 and platform data together. Underperforming segments are pruned rather than mailed harder, because sender reputation is the asset that protects everything else.