WhatsApp
Marketing

We separate what you want to send into service replies, utility notifications and marketing campaigns, because each carries different rules and a different price. The output is a message map plus an honest list of the things Meta will not allow you to do.

We register the number on the WhatsApp Business Platform, set the display name and complete business verification inside your own Meta Business Manager. The choice between the Cloud API directly and a solution partner is made here, with the cost and lock-in of each written down.

We build the places consent is actually collected — checkout, forms, ads, in-store QR codes — and store every opt-in with its source, wording and timestamp. Customer, order and CRM data is connected at the same time so messages can be personalised without manual exports.

We write the template set with the correct category and variables, submit it to Meta, and design the flows around it: order confirmed, shipped, delivered, review request, cart reminder, campaign. Each flow states explicitly what happens inside and outside the 24-hour window.

Webhooks feed a shared inbox where your team and the AI agent work on the same thread, with routing rules and a clean handover to a human. The agent answers from your catalogue, stock and order data and stays quiet on anything it cannot verify.

We start with a small send, watch the quality rating, delivery and opt-out rates, then scale volume only as messaging limits allow. Monthly reporting shows conversations by category against cost so you can see which flows pay for themselves.