Question 1

What is the minimum monthly budget for marketplace ads?

Accepted Answer

The floor is set by your category's cost per click and your margin, not by a fixed figure. You need enough clicks per product each month for the data to mean something — a few hundred clicks across a handful of listings is usually the practical minimum before decisions become guesses. We work the number out from your price, margin and category competitiveness before you commit, and we will say if your catalogue is too small or too thin-margin for paid to make sense.

Question 2

Is the ad spend included in your fee?

Accepted Answer

No. Marketplace ad spend is billed by Amazon, Trendyol or the store platform directly against your own seller account and payment method, and we neither collect it nor take a percentage of it. Our fee covers the audit, listing recommendations, campaign build, keyword harvesting, optimisation and reporting, and it appears as a separate line so media and management never blur together.

Question 3

Who owns the seller account, listings and ad data?

Accepted Answer

You do, entirely. We work inside your Amazon Seller Central, Trendyol seller panel or app store account with delegated user access, so the listings, reviews, keyword history and campaign data remain yours. When an engagement ends we hand over documentation and remove our own logins — nothing needs rebuilding and no history is lost.

Question 4

How long before we see results?

Accepted Answer

Campaigns can produce sales within days because the audience already has purchase intent, but a stable read usually takes six to eight weeks of harvesting and negation. Organic rank movement takes longer still, since it responds to sales velocity, conversion rate and reviews accumulating over time. If listing fixes are part of the plan, allow time for the platform to re-index the changes.

Question 5

Can you fix our listings, or only run the ads?

Accepted Answer

We audit and rewrite listing content — titles, bullets, descriptions, keyword backend fields — and specify what the image set and A+ content need to show. Photography and video production are quoted separately or run with your own team. We do not treat this as optional extra work: spending on a listing with three dark photos and no reviews is the fastest way to waste a budget.

Question 6

What is a good ACoS, and why do you also talk about TACoS?

Accepted Answer

ACoS measures ad spend against ad-attributed sales, so a good number is simply one that fits inside your margin — for a low-margin product that might be fifteen percent, for a high-margin one forty percent can be profitable. TACoS compares ad spend to your total sales including organic, which is the number that tells you whether advertising is building the listing or merely renting it. A falling TACoS with rising total revenue is the pattern worth aiming for.

Question 7

Can we not just increase spend to fix poor sales?

Accepted Answer

No, and this is the most common expensive mistake on marketplaces. Extra spend buys more impressions on the same listing, so if the conversion rate is weak because of the images, the price, missing reviews or slow shipping, you simply pay to show that weakness to more people. Marketplaces also feed conversion rate back into ranking, so the poor listing can end up ranking worse after the spend.

Question 8

How do paid ads and organic rank interact?

Accepted Answer

On most marketplaces they reinforce each other: ads drive sales, sales velocity and conversion rate feed the ranking algorithm, and better organic rank then reduces how much you must pay per sale. This is why launch periods often justify a deliberately aggressive ACoS. It also means pausing ads on a product that only ranks because of them will show up in organic sales a few weeks later.

Question 9

Do you work on Trendyol as well as Amazon?

Accepted Answer

Yes, and in Turkey Trendyol usually matters more. The mechanics differ from Amazon — campaign participation, seller and product ratings, buybox competition and the platform's own discount mechanics all affect whether an ad converts. Category commission rates and campaign terms change regularly, so we work from your current seller panel figures rather than published estimates.

Question 10

Is App Store Optimization the same as running app install ads?

Accepted Answer

No. ASO is the organic side — app title, subtitle, keyword fields, screenshots, preview video, ratings and reviews — and it costs nothing per install. It still changes your paid efficiency directly, because paid installs land on the same product page: a store listing that converts poorly makes every install ad more expensive. We usually fix ASO first and then decide whether paid installs are worth buying.

Question 11

What can be done about ratings and reviews?

Accepted Answer

Only the legitimate routes: the platform's own review request mechanisms, packaging inserts that comply with marketplace policy, fixing the product or delivery issues behind negative reviews, and responding properly to the ones you have. Incentivised or purchased reviews violate marketplace policy and risk account suspension, so we will not arrange them. Reviews build slowly, which is exactly why launches need a realistic timeline.

Question 12

Do we need Amazon PPC, Trendyol Ads Management or App Store Optimization?

Accepted Answer

That depends entirely on where your buyers already are, which is what this page decides. Amazon PPC covers sponsored product, brand and display campaigns and the search-term harvesting behind them; Trendyol Ads Management covers the Turkish marketplace with its own campaign and rating mechanics; App Store Optimization applies when your product is an app rather than a physical item. Many sellers need two of the three, rarely all at once.

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