Amazon
PPC

We review your existing campaigns, search term reports, and ACoS history to find wasted spend and missed keywords. We also audit listing quality, because ads sent to a weak product page burn budget no matter how good the bids are.

We design a campaign structure that separates research, performance, and brand-defense goals into their own budgets. Exact-match winners get isolated campaigns so proven keywords never compete with discovery traffic for spend.

Using Helium 10, Brand Analytics, and competitor ASIN analysis, we build a keyword set ranked by relevance and purchase intent. Category and product targeting plans are mapped against competitors with weaker reviews or higher prices.

Campaigns launch with conservative bids that we calibrate over the first 2-3 weeks as real conversion data arrives. We resist premature changes — Amazon's attribution window means early panic edits usually destroy more value than they save.

Every week we harvest converting search terms into exact-match campaigns, add negatives, and adjust bids toward your ACoS target. Placement modifiers and dayparting are tuned based on when and where your products actually convert.

Winning products get expanded into Sponsored Brands, Sponsored Display, and video placements to capture the full results page. You receive a plain-language report each week covering spend, sales, ACoS, TACoS, and the exact changes we made.