Question 1

What is the minimum monthly budget for TikTok ads?

Accepted Answer

TikTok enforces small daily minimums at campaign and ad-group level, but a workable budget is decided by your cost per result and how many creatives you need to test. In practice you need enough spend to run several concepts at once and enough conversions weekly for the system to optimise; a budget that only supports one video tells you nothing. We calculate the figure with you from your target cost per result and margin before anything launches.

Question 2

Is the ad spend included in your fee?

Accepted Answer

No — media and management are always separate. The budget is charged by TikTok directly to your own payment method inside your own ad account, and TikTok invoices you for it; we never collect it or add a percentage. Our fee covers strategy, tracking setup, creative direction, campaign management, creator coordination and reporting.

Question 3

Do we have to appear on camera ourselves?

Accepted Answer

No, though a recognisable face usually helps. Product-in-use footage, hands-only demonstrations, screen recordings, text-led edits and creator-made content all perform, and plenty of successful accounts never show the owner. If nobody in the business wants to be on camera we build the content system around creators and product footage instead, and we say honestly that this shifts more of the budget into production.

Question 4

Can we just reuse our existing TV or Meta ads?

Accepted Answer

You can upload them, but they usually underperform badly. Polished, centred, brand-first video reads as an advertisement within the first second and gets scrolled past, whereas content shot natively for the feed keeps people watching. We do reuse footage as raw material — re-edited with a native hook, native pacing and platform-appropriate sound — rather than running the finished commercial as-is.

Question 5

How long before we see results?

Accepted Answer

Delivery and engagement data arrive within days, and for lower-priced impulse products first sales can come quickly. A reliable read on which creative direction works usually takes four to eight weeks, because it depends on how many concepts you can test rather than on time alone. Considered purchases take longer, since TikTok often creates the awareness and the conversion happens later through search or direct visit.

Question 6

What are Spark Ads and why do you prefer them?

Accepted Answer

Spark Ads promote an existing organic post — yours or, with an authorisation code, a creator's — so the ad keeps the original likes, comments, shares and profile link instead of starting cold. That social proof usually improves performance and sends engagement back to the real account rather than an ad that vanishes when the campaign stops. The creator has to issue the authorisation code, so usage terms need agreeing up front.

Question 7

Is TikTok Shop available for our business?

Accepted Answer

That has to be checked market by market, because TikTok Shop is live in some countries and not in others, and eligibility also depends on your seller entity, category and fulfilment setup. We verify current availability for the market you actually sell into before planning anything around it — assuming it exists and discovering later that it does not is an expensive way to lose a quarter. Where it is not available we plan the funnel around your own store instead.

Question 8

How do you work with creators, and who owns the content?

Accepted Answer

We source creators for fit rather than follower count, brief them on the message and the boundaries, and agree in writing what the content can be used for and for how long. Paid partnerships must be disclosed under both platform rules and advertising law in most markets, so the disclosure toggle and any local wording requirement are applied properly. Usage rights for Spark Ads or wider reuse are negotiated at the outset, not after a video succeeds.

Question 9

How much content do we actually need?

Accepted Answer

More than most brands expect. Individual TikTok videos have a short useful life and creative fatigue arrives in days or weeks rather than months, so a steady output of several concepts per cycle beats one expensive production per quarter. This is why we set up a repeatable shooting routine instead of a campaign shoot — the system matters more than any single video.

Question 10

What about brand safety?

Accepted Answer

Two things are worth separating: where your ads appear and what happens in your own comments. On the placement side we use the platform's inventory and category controls and review placements periodically. On the account side, comment moderation matters as much — a viral video attracts everything, and an unmoderated comment section can undo the impression the content created.

Question 11

Who owns the ad account, pixel and content?

Accepted Answer

You do. We work inside your TikTok Business Center and your ad account with assigned access, so the account, pixel history, audiences, creative library and TikTok Shop setup where applicable all remain yours. When an engagement ends we hand over documentation and remove our own access, and your content library stays with you.

Question 12

Do we need TikTok Shop Setup or TikTok Organic Content Strategy?

Accepted Answer

This page decides which, and often the answer is organic first. TikTok Organic Content Strategy covers the account, the content pipeline and the posting rhythm that gives paid something worth amplifying. TikTok Shop Setup & Optimization applies only where TikTok Shop operates in your market and covers catalogue, listings and in-app checkout — worth doing properly, but pointless without content that earns attention first.

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