Question 1

What is the difference between organic and paid social, and do we need both?

Accepted Answer

Organic reaches a fraction of your followers on an algorithm you do not control; paid buys distribution to defined audiences at a measurable cost. Organic is where creative and messaging get proven cheaply, paid is how the winners reach people who have never heard of you. Most SMEs need both — treating either one as the whole plan is the most common way social budgets get wasted.

Question 2

Do we need an advertising budget on top of your fee?

Accepted Answer

Only if you want paid distribution, and it is always separate. Media spend goes directly to the platform from your own account and is invoiced by them, never collected or marked up by us. A purely organic programme is possible and we will run it, but you should expect slower compounding growth and a heavier dependence on content volume.

Question 3

How long before social media produces business results?

Accepted Answer

Conversations and inbound questions often start within the first weeks, because responsiveness and clearer offers change behaviour quickly. A stable publishing rhythm with visible audience growth usually takes about three months, and durable brand recall longer. We report leading indicators — saves, shares, profile visits, conversations started — so you can see movement before revenue confirms it.

Question 4

Who owns the accounts, the content and the audience?

Accepted Answer

You do. Pages, Business Manager, catalog and every asset we produce belong to you, and we work through assigned partner access rather than personal logins. When an engagement ends we hand over source files, templates and documentation and remove our own access. Any creator usage rights are negotiated in your name, not ours.

Question 5

Do you produce the content, and do we need a professional shoot?

Accepted Answer

We produce from what exists — product photography, phone-shot footage, customer material and your offers — and direct anything that needs to be filmed. A production day each quarter helps but is not a prerequisite. On short-form platforms consistency and relevance out-perform polish, and over-produced content often reads as an advert and gets scrolled past.

Question 6

How quickly do you answer comments and direct messages?

Accepted Answer

The response window is agreed in the contract, typically within business hours, with a documented escalation route for complaints and out-of-hours urgency. We answer what we are authorised to answer and route stock, pricing, order and warranty questions to you. Community management only works when the boundary between us and your team is written down, not assumed.

Question 7

How do you choose influencers and creators?

Accepted Answer

By audience overlap, engagement quality and comment authenticity rather than follower count, plus a check on where the audience actually is and what the creator has promoted before. We avoid accounts showing bought-follower patterns. Payment is tied to agreed deliverables and usage rights, and we never present a creator relationship as an organic customer recommendation.

Question 8

Does influencer content have to be labelled as advertising?

Accepted Answer

Yes — any paid, gifted or otherwise incentivised collaboration must be disclosed, and the rules are national rather than platform-wide. Turkey's advertising board requires labels such as reklam or işbirliği, German law requires Werbung or Anzeige, and several GCC markets additionally require the influencer to hold an advertising licence. We build disclosure into the brief and the contract so it is not left to the creator's judgement.

Question 9

What is social commerce and is it worth setting up?

Accepted Answer

It is connecting your product catalog to Instagram and Facebook so products can be tagged in posts and the buying path continues without the customer hunting for the item. In-app checkout is only available in some markets; elsewhere tags send the shopper to your own product page. It pays off if you have a real catalog and reliable stock feed — service businesses are usually better served by messaging and lead capture.

Question 10

Why do the platform numbers differ from GA4?

Accepted Answer

Social apps open links in in-app browsers, many users block cookies, and a large share of influence happens without a click at all, so GA4 will nearly always credit social with less than the platforms claim. We enforce UTM tagging on every link, treat your back-office orders as the reference number, and use platform data for relative comparisons between posts and creators rather than as an absolute truth.

Question 11

How often do you report?

Accepted Answer

A live Looker Studio dashboard is available at any time, with a monthly written summary and a review session covering what was published, what performed, what the community asked about and what changes next. During launches or campaigns we add a weekly note. Content that underperformed is discussed as openly as content that worked.

Question 12

What happens if we stop for a few months?

Accepted Answer

Unlike paid ads the assets remain yours and the follower base does not vanish, but reach decays because the algorithms reward recency and consistency, and unanswered messages damage trust faster than silence does. Restarting is cheaper than restarting paid media, though it usually takes several weeks to rebuild momentum. If you need to scale back, reducing frequency beats going dark.

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