Question 1

What is the minimum monthly budget for Meta Ads?

Accepted Answer

There is no universal figure, and the floor comes from arithmetic rather than opinion. Meta's learning phase needs roughly fifty optimisation events per ad set per week, so a business whose leads cost ten euros needs materially more monthly spend than one whose leads cost two. We work the number out with you from your target cost per result and your margin before you commit, and we say plainly when a budget is too small to learn anything.

Question 2

Is the ad spend included in your fee?

Accepted Answer

No — media spend and management are always separate. The budget goes directly to Meta from your own payment method inside your own ad account, and Meta invoices you for it; we never collect it or add a percentage on top. Our fee covers strategy, tracking implementation, build, creative direction, optimisation and reporting, and appears as its own line so you always know what you pay for management versus media.

Question 3

How long before we see results?

Accepted Answer

You will see delivery data within days, but a decision-grade read usually takes four to eight weeks: the first weeks are spent leaving the learning phase and finding which creative angle works. High-consideration or B2B offers with long sales cycles take longer, because the conversion you care about happens well after the click. We report leading indicators from week one so progress is visible before revenue moves.

Question 4

Who owns the ad account, the pixel and the data?

Accepted Answer

You do, without exception. We work inside your Meta Business Manager with assigned partner access, so the ad account, pixel, catalog, custom audiences and every day of historical data belong to you. If we stop working together we hand over documentation and remove our own access — you never have to rebuild a pixel or lose learning because an agency relationship ended.

Question 5

Do you produce the creative, or do we?

Accepted Answer

We direct and produce statics, carousels and short-form video edits from your product photography, existing footage and offers, and we brief anything we cannot make in-house. Full studio production is quoted separately or run with your own team. For Meta specifically, volume and variety beat polish: a steady supply of decent concepts outperforms one expensive film every quarter.

Question 6

How often do you report, and what is in the report?

Accepted Answer

You get a live Looker Studio dashboard you can open at any time, plus a monthly written summary and review call; during launch and learning phases we add a short weekly note. Reports cover spend, results, cost per result, creative-level performance and what we changed. Weeks that went badly are reported the same way as weeks that went well.

Question 7

Why do Meta's numbers differ from GA4 and our back office?

Accepted Answer

Because they measure different things. Meta credits conversions to the ad within its attribution window — by default seven-day click and one-day view — and can follow a person across devices, while GA4 is session-based, largely last-click, and loses users who block cookies or arrive through in-app browsers. Neither is lying. We treat your back-office order count as the source of truth and use platform data for relative decisions between ads.

Question 8

What happens if we pause the campaigns?

Accepted Answer

Delivery stops almost immediately, and so do the leads and orders it was producing — paid social is rented attention, not an owned asset. Restarting also means a new learning phase, so repeated stop-start cycles cost more per result than a steady lower budget. If cash flow is tight we would rather reduce spend and consolidate than switch everything off.

Question 9

Should we use Advantage+ campaigns or manual audiences?

Accepted Answer

Advantage+ with broad targeting often outperforms hand-built interest stacks now that Meta's signal is aggregated, particularly for e-commerce accounts with a healthy catalog and clean events. But it needs conversion volume to work with, and on small budgets or niche B2B offers manual targeting and exclusions still earn their place. We test both and let the account decide rather than taking a side in advance.

Question 10

Why do you not adjust the campaigns every day?

Accepted Answer

Because most meaningful edits — large budget jumps, new audiences, creative swapped inside a live ad set — can restart the learning phase and throw away the data you already paid for. Daily fiddling looks like diligence but usually makes results worse and makes cause and effect impossible to read. We change one variable at a time, on a schedule, and record what changed.

Question 11

Do we need Facebook Ads, Instagram Ads or Advantage+ campaigns?

Accepted Answer

Usually all three together, because they are not separate channels: one budget and one pixel serve both Facebook and Instagram placements, and Advantage+ is a campaign type inside the same account. Our Facebook Ads, Instagram Ads Management and Advantage+ Campaigns pages go deeper into each. This page is where we decide the mix for your offer and margin.

Question 12

Can you run click-to-WhatsApp and lead form campaigns?

Accepted Answer

Yes, and for many service businesses they convert better than sending traffic to a landing page. We set up click-to-WhatsApp and instant lead forms with qualifying questions, connect the resulting events back through the Conversions API so optimisation has something to learn from, and agree with you how quickly inbound conversations get answered — an unanswered lead costs the same as a wasted click.

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