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From concept to launch, we follow a proven methodology.
We audit your existing Google Merchant Center, fix any disapproval errors, and ensure a seamless connection between your ecommerce platform (e.g., Shopify, WooCommerce) and Google.
This is the most critical step. We rewrite product titles to include high-volume keywords, optimize descriptions, and ensure all GTINs, MPNs, and Google Product Categories are accurate.
We don't just dump all products into one campaign. We segment products using Custom Labels based on margins, seasonality, or 'bestseller' status to control bids precisely.
Depending on your data volume, we implement either manual CPC with enhanced bidding or Google's Smart Bidding algorithms (Target ROAS) to maximize profitability.
We integrate your optimized feed into Performance Max campaigns, allowing your products to appear across the entire Google network (YouTube, Display, Gmail, Maps) automatically.
We continuously monitor search term reports, adjust bids, add negative keywords (for Standard Shopping), and update feed rules to adapt to inventory changes and competitor pricing.
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