Question 1

What is the difference between moderated and unmoderated usability testing?

Accepted Answer

In moderated testing, a UX researcher sits with the user (usually via video call), guiding them through tasks and asking probing questions in real-time. Unmoderated testing uses software (like Maze) to record users completing tasks on their own, which is faster and cheaper but provides less deep context.

Question 2

How many users do you need to test a design?

Accepted Answer

Industry standard research by the Nielsen Norman Group shows that testing with just 5 users reveals about 85% of all usability problems in a given design. For broader surveys or quantitative data, we target hundreds of responses.

Question 3

What exactly is UX research?

Accepted Answer

UX (User Experience) research is the systematic study of your target users to uncover their needs, behaviors, pain points, and motivations. It moves design decisions away from 'guessing' and bases them on actual data and human psychology.

Question 4

Why is UX research important before building a product?

Accepted Answer

Building a product without UX research is like building a house without a blueprint. Research ensures you are solving a real problem that users actually care about, drastically reducing the risk of launching a product that nobody wants to use or buy.

Question 5

What research methods do you use?

Accepted Answer

We employ a mix of qualitative and quantitative methods. This includes in-depth user interviews, contextual inquiries, card sorting (for information architecture), surveys, A/B testing, and usability testing on existing products or prototypes.

Question 6

How do you find the right people to interview?

Accepted Answer

We handle the entire participant recruiting process. We create specific screener questionnaires based on your ideal customer profile (ICP) and recruit participants through specialized panels, social media outreach, or by intercepting users on your existing platform.

Question 7

What deliverables will we receive at the end of the research?

Accepted Answer

You will receive a comprehensive Research Findings Report. This typically includes detailed User Personas, Customer Journey Maps, identified pain points, usability scores, and most importantly, highly actionable design and product recommendations.

Question 8

How long does a typical UX research sprint take?

Accepted Answer

A focused UX research sprint, from defining the research goals and recruiting participants to conducting interviews and delivering the final synthesized report, generally takes 3 to 5 weeks.

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