Question 1

Why should I use Trendyol Ads if I already have organic sales?

Accepted Answer

Trendyol's search results are heavily dominated by sponsored placements. If you aren't bidding on top keywords, your competitors will steal your market share. Furthermore, paid sales boost your overall organic ranking algorithmically.

Question 2

What is the difference between Product Ads and Store Ads?

Accepted Answer

Product Ads promote individual items in search results. Store/Brand Ads appear at the very top of search results as a banner, directing users to your customized Trendyol storefront, which is excellent for brand awareness.

Question 3

How do you improve my ROAS (Return on Ad Spend)?

Accepted Answer

We improve ROAS through rigorous keyword pruning (removing keywords that spend money but don't convert), optimizing your main product image to increase Click-Through Rate (CTR), and ensuring your pricing is competitive enough to win the Buy Box.

Question 4

What is the Buy Box and why does it matter?

Accepted Answer

If multiple sellers offer the exact same product, Trendyol groups them under one listing. The 'Buy Box' is the default seller the customer buys from when they click 'Add to Cart'. You cannot run ads on a product if you are not currently winning the Buy Box.

Question 5

Do I need to manage my own inventory and shipping?

Accepted Answer

Yes. Our service focuses exclusively on driving traffic and sales via the advertising platform. You are still responsible for order fulfillment and inventory management via the Trendyol Seller Panel.

Question 6

Can you advertise my Trendyol products on Facebook or Google?

Accepted Answer

Yes, we can run external traffic campaigns driving users directly to your Trendyol store, which Trendyol's algorithm highly rewards with better organic rankings.

Question 7

How quickly will I see results from Trendyol Ads?

Accepted Answer

Sponsored placements start generating impressions and clicks within hours, but meaningful ROAS optimization typically takes two to four weeks as we gather conversion data and prune underperforming keywords.

Question 8

How much should I budget for Trendyol advertising?

Accepted Answer

Budget depends on your category competition and margins; we usually start with a controlled daily budget to gather data, then scale spend on the keywords and products that prove profitable.

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