Question 1

Are TikTok Ads only for targeting teenagers?

Accepted Answer

No. While TikTok is popular with Gen Z, over 40% of its user base is now aged 30+. It is a highly effective platform for reaching Millennials and even Gen X.

Question 2

What are Spark Ads?

Accepted Answer

Spark Ads allow us to boost organic posts (either from your own profile or a creator's profile, with their permission) as an ad. They look more natural and often convert better than standard ads.

Question 3

Do I need to create the videos myself?

Accepted Answer

You can provide the videos, or we can guide you. We often pair our TikTok Ads service with UGC (User Generated Content) sourcing, where we brief creators to make native-feeling ads for your brand.

Question 4

How often do I need new creatives for TikTok?

Accepted Answer

Very often. Ad fatigue happens much faster on TikTok than on Facebook. We recommend refreshing your ad creatives at least every 2 to 3 weeks to maintain performance.

Question 5

Can B2B companies succeed on TikTok?

Accepted Answer

Yes, but the approach must be educational and entertaining ('edutainment'). Software, finance, and consulting firms are finding great success by sharing industry secrets and behind-the-scenes content.

Question 6

What is the minimum budget required?

Accepted Answer

TikTok requires a minimum campaign-level budget of $50/day. However, for effective testing and optimization, we recommend starting with at least $1,500 - $3,000 per month in ad spend.

Question 7

How do you target the right audience on TikTok?

Accepted Answer

We combine TikTok interest and behavior targeting with custom and lookalike audiences built from your pixel data and customer lists, then let the algorithm optimize delivery toward users most likely to convert.

Question 8

How do you measure the ROI of TikTok Ads?

Accepted Answer

We install the TikTok Pixel and Events API for accurate conversion tracking, then report on ROAS, cost-per-acquisition, and view-through conversions, since TikTok often drives sales that last-click models miss.

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