Question 1

What Email Service Providers (ESPs) do you work with?

Accepted Answer

We are platform agnostic. We frequently design and manage newsletters in Mailchimp, Klaviyo, HubSpot, ConvertKit, ActiveCampaign, Substack, and Beehiiv.

Question 2

How often should I send a newsletter?

Accepted Answer

It depends on your capacity to provide value. Weekly is the gold standard for media brands, while bi-weekly or monthly might be better for B2B services. Consistency is more important than frequency.

Question 3

Do you write the content, or just design the template?

Accepted Answer

We can do both. We offer end-to-end management where we write the content, or we can simply design the reusable templates for your in-house team to populate.

Question 4

Why do my current emails look broken in Microsoft Outlook?

Accepted Answer

Outlook uses a very old rendering engine (Microsoft Word's engine) which doesn't support modern web standards. We code our emails using specific 'ghost tables' to ensure they render perfectly in Outlook.

Question 5

How do you improve Open Rates?

Accepted Answer

Open rates are driven by three things: Sender Reputation, Subject Line, and Preview Text. We rigorously A/B test subject lines and maintain strict list hygiene to ensure emails hit the Primary inbox.

Question 6

What is 'Dark Mode Optimization' in emails?

Accepted Answer

Many users read emails in Dark Mode. If your logos have white backgrounds or your text colors don't invert properly, the email becomes unreadable. We code specifically to adapt to Dark Mode.

Question 7

Can you help grow my subscriber list?

Accepted Answer

Yes. While this service focuses on the newsletter itself, we integrate it with our Conversion Rate Optimization strategies, designing high-converting pop-ups and lead magnets to grow your list.

Question 8

Are your templates editable?

Accepted Answer

Absolutely. If you want to manage the sends yourself, we build modular, drag-and-drop templates in your ESP so you can easily swap images and text without touching code.

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