Question 1

Are HubSpot or Salesforce licence fees included in your price?

Accepted Answer

No. Platform subscriptions are billed by the vendor directly to you, under your own account, and the cost depends on the tier and contact volume you choose. Our fee covers audit, data model design, configuration, integration, testing, documentation and training. We tell you the expected licence tier before you commit, because discovering the real subscription cost after the design is finished is a bad surprise.

Question 2

How long does an implementation take?

Accepted Answer

A focused build on a clean data set can be live in a few weeks; a migration involving messy records, several source systems and multiple teams usually runs one to three months. The variable is rarely the software — it is how quickly definitions get agreed and how much data cleaning is required. We sequence the work so the highest-value flows go live first rather than waiting for the whole system.

Question 3

Our CRM is a mess. Do we have to clean it before we start?

Accepted Answer

Not before we start, but it has to be part of the project. We profile the data first — duplicates, conflicting fields, contacts with no recorded source or consent — and agree merge and standardisation rules rather than deleting anything unilaterally. Automation applied to a dirty database sends the wrong message to the wrong person at scale, which costs more trust than the project was worth.

Question 4

Who owns the data, the automations and the account?

Accepted Answer

You do, in every case. The platform account is opened in your name, contact data belongs to you, and custom automation we write is delivered to your repository with documentation. If we hand over to another team or you bring it in-house, you get flow diagrams, field definitions and integration notes rather than a system only we understand.

Question 5

Will automation replace part of our sales team?

Accepted Answer

No, and treating it that way tends to backfire. Automation is good at the parts humans do badly — reacting instantly, never forgetting a follow-up, routing consistently, keeping records — and poor at the parts humans do well, like judgement and handling an unusual objection. In practice it usually means the same team handles more leads with less admin, not fewer people.

Question 6

What happens if the underlying process is broken?

Accepted Answer

It breaks faster and more visibly, which is the honest warning we give every client. If leads are currently ignored for two days, automation will deliver those ignored leads more efficiently; if nobody owns follow-up, no workflow assigns ownership by itself. Where we find a process gap we say so and fix the process definition first, even when that delays the build.

Question 7

How do you handle consent and permission?

Accepted Answer

Consent is designed first, not retrofitted. We capture what a person agreed to, when and through which form, store it as a record that can be produced later, and build every flow so it only sends to contacts whose consent covers that message. Double opt-in is standard practice in several European markets, and we set it up wherever it is required or advisable rather than treating it as optional friction.

Question 8

Can you connect our website, shop and messaging channels?

Accepted Answer

Yes — website forms, e-commerce platforms, chat widgets and messaging channels are connected through APIs and webhooks so a lead is recorded once, with its source intact. We have built this end to end ourselves: our multi-tenant AI support agent for ikas stores handles WhatsApp and Instagram conversations, pushes them into a lead pipeline and triggers automated notifications. Messaging platforms have their own template and opt-in rules, which we build around rather than ignore.

Question 9

Do we need HubSpot, Salesforce Marketing Cloud or something custom?

Accepted Answer

That is what this page decides, and the answer follows your team, your existing stack and your budget. HubSpot Implementation suits organisations that want CRM and marketing in one place with fast setup; Salesforce Marketing Cloud fits larger environments already committed to Salesforce; Custom Marketing Automation makes sense when the requirement is specific, the volume is high or per-seat licence costs outweigh the benefit. We will recommend the cheapest option that meets the requirement.

Question 10

How is lead scoring actually decided?

Accepted Answer

It starts as a hypothesis and becomes evidence. We set an initial model from fit criteria — company size, sector, role — and behavioural signals such as pricing page visits or repeat opens, then review it against the leads that actually closed. Scores that never get validated tend to reward busywork, so revising the model after the first cohort of real outcomes is part of the engagement, not an extra.

Question 11

How do you measure whether automation is working?

Accepted Answer

By stage conversion and speed, not by email opens. We track how many contacts move between lifecycle stages, how long each transition takes, how quickly leads get a first human response, and what share of pipeline came from automated flows. Deliverability, bounce and unsubscribe rates are monitored too, because a flow that quietly damages your sending reputation costs far more than it earns.

Question 12

Can you work with the team and tools we already have?

Accepted Answer

Usually yes, and we prefer it to a rebuild. If a platform is already in place and configured badly, an audit and repair is normally cheaper than migrating, and we say so even though a migration would be a larger project for us. Where a tool genuinely cannot do what you need, we explain precisely what it cannot do rather than arguing in generalities.

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