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We define exactly who we're targeting — titles, seniority, industries, company sizes, named accounts — and match each audience to an offer appropriate for its stage: insight content for cold audiences, demos and trials for warm ones. B2B campaigns fail on mismatched offers more than on targeting.
Before spending a lira, we install the Insight Tag, configure conversions API, and connect LinkedIn to your CRM so leads carry campaign data into the pipeline. This lets us optimize toward qualified opportunities instead of raw form fills.
Campaigns are structured by funnel stage and audience, with exclusions to prevent overlap and frequency caps to protect your brand. For ABM, we sync named account lists and build per-segment messaging.
We produce the ad creative — copy, static visuals, documents, and short video — designed for how people actually scroll LinkedIn. Each concept ships in multiple variants so testing starts from day one.
After launch we manage bids, budgets, and rotation weekly, cutting what underperforms and feeding winners. Optimization decisions use CRM-stage data — an ad with cheap leads that never become opportunities gets killed regardless of its CTR.
Monthly reports show spend against pipeline and revenue contribution, by audience and creative — in language your leadership reads. Once cost-per-opportunity is stable and acceptable, we scale budgets deliberately and expand to new segments.
We believe in radical transparency. You'll always know where your project stands and what comes next.
Progress reports every week
Communicate with your team
Clear deliverable checkpoints
Complete technical handoff
Let's begin with a conversation about your project goals.