Question 1

What is the main advantage of Headless over standard Shopify?

Accepted Answer

Standard Shopify binds your design to their liquid templates, which can be limiting and sometimes slow. Headless gives you 100% control over the frontend code (using React), allowing for complex animations, unique layouts, and instant page loads, while still using Shopify's secure backend for checkout.

Question 2

Is Headless Commerce right for my business?

Accepted Answer

Headless is best suited for medium to large brands that have outgrown standard templates, require ultra-fast load times for high conversion, or need to manage complex omnichannel sales (selling on web, mobile apps, and smart displays simultaneously).

Question 3

What does a headless commerce build cost versus a standard storefront?

Accepted Answer

Headless costs more upfront because you build a custom front end instead of using a pre-made theme, and you maintain two layers, the commerce backend and the presentation layer. The payoff is performance, design freedom, and the ability to publish to web, app, and kiosk from one backend, which justifies the investment for brands at scale.

Question 4

How long does a headless commerce project take?

Accepted Answer

Most headless builds run 3 to 6 months because the front end is bespoke rather than themed. We often launch core shopping and checkout first, then layer in advanced merchandising, so you go live sooner and iterate on the experience.

Question 5

Can we keep our existing Shopify or commerce backend?

Accepted Answer

Yes, that is a common pattern. We keep Shopify, BigCommerce, or commercetools as the commerce engine handling catalog, cart, and payments, and build a new front end on top using their APIs. You retain your product data, orders, and admin tools while gaining a faster custom storefront.

Question 6

Does headless commerce hurt our SEO?

Accepted Answer

Done right it helps SEO, because frameworks like Next.js render pages server-side for fast load times and clean crawlable HTML, which Google rewards. The risk is only when teams ship a purely client-rendered site, which we avoid by using server-side or static rendering for product and category pages.

Question 7

Who handles maintenance of a headless storefront?

Accepted Answer

Because there are more moving parts, ongoing maintenance covers the front end framework, the API integrations, and the hosting layer separately from your commerce backend. We provide a maintenance plan that keeps dependencies patched and monitors the front end so platform updates never silently break your store.

Question 8

What integrations does headless commerce support?

Accepted Answer

A headless setup connects cleanly to a best-of-breed stack, letting you swap in a dedicated CMS like Contentful, a search engine like Algolia, and tools for reviews, loyalty, or subscriptions via APIs. This avoids being locked into one platform's plugins and lets each function use the strongest tool available.

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