Question 1

How long does it take to see results with Google Search Ads?

Accepted Answer

Unlike SEO, which takes months, Google Ads can generate traffic and leads within 24 hours of launching. However, it takes 2-4 weeks of optimization to dial in a highly profitable CPA.

Question 2

Why is my current Google Ads campaign losing money?

Accepted Answer

Most self-managed accounts lose money due to broad match keywords, lack of negative keywords, poor tracking, and directing paid traffic to generic homepages instead of dedicated landing pages.

Question 3

What is a Quality Score and why does it matter?

Accepted Answer

Quality Score is Google's rating of the relevance of your keywords, ad copy, and landing page. A higher Quality Score allows you to pay less per click and still outrank competitors bidding more.

Question 4

Should I bid on my competitor's names?

Accepted Answer

Yes, 'competitor conquesting' is highly effective. If someone is searching for your competitor, they are in the market for your service. We can show them an ad explaining why you are the better choice.

Question 5

Do I need a new landing page for my ads?

Accepted Answer

In 90% of cases, yes. Sending paid traffic to a generic homepage drastically lowers conversion rates. We highly recommend dedicated, conversion-optimized landing pages matching the ad's intent.

Question 6

How do you stop bots and click fraud?

Accepted Answer

We utilize IP exclusion lists, monitor suspicious behavior patterns, and can integrate third-party click fraud protection software to ensure you only pay for real human traffic.

Question 7

What budget do you recommend starting with?

Accepted Answer

This depends heavily on your industry's CPC. However, we generally recommend a minimum ad spend of $2,000/month to generate enough click data for the algorithm to optimize properly.

Question 8

Do you use automation or manage bids manually?

Accepted Answer

We use a hybrid approach. We manually structure the account and control negative keywords, but we leverage Google's machine-learning Smart Bidding (tCPA/tROAS) for real-time bid adjustments.

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