Question 1

Why are my emails suddenly going to spam?

Accepted Answer

Sudden drops in deliverability usually stem from authentication failures (like missing DMARC records), spikes in spam complaints, hitting spam traps, or a sudden, unnatural increase in sending volume.

Question 2

What are SPF, DKIM, and DMARC?

Accepted Answer

They are DNS records that prove you are who you say you are. SPF lists allowed sending servers, DKIM digitally signs your emails, and DMARC tells receivers what to do if an email fails authentication.

Question 3

How long does it take to fix a bad sender reputation?

Accepted Answer

It depends on the severity of the damage. Minor issues can be resolved in a week or two, but recovering from severe blacklist penalties or major spam traps can take 30 to 60 days of careful warming.

Question 4

Do you offer IP warmup services?

Accepted Answer

Yes. If you are migrating to a new Email Service Provider (ESP) or moving to a dedicated IP, we manage the daily volume scaling to build a positive reputation from scratch safely.

Question 5

What is a 'Sunset Policy'?

Accepted Answer

It's an automated process that stops sending emails to subscribers who haven't opened or clicked in a long time (e.g., 90 days). Removing inactive users drastically improves your overall deliverability rates.

Question 6

Will fixing deliverability guarantee 100% open rates?

Accepted Answer

No. Deliverability ensures your email lands in the inbox rather than the spam folder. Whether the user actually opens it still depends on your subject line and brand relationship.

Question 7

Does the content of my email affect deliverability?

Accepted Answer

Yes, but less than it used to. While excessive capitalization, spammy words, and heavy image-to-text ratios matter, modern spam filters care much more about your domain reputation and user engagement metrics.

Question 8

What are Google Postmaster Tools and why do I need them?

Accepted Answer

It is a free tool provided by Google that shows exactly how Gmail views your domain's reputation. We use it to monitor your spam rate, domain reputation, and authentication success directly from the source.

How can we help?

Email Deliverability
FAQ

Helpful
information

Getting Started

Timeline

Pricing

Support

Still have questions?

Email DeliverabilityFAQ

Helpfulinformation